Your next customer is looking. Make sure they find you.

We help good commercial security businesses win more leads and more work by giving them the online visibility and presence they deserve.

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Excellent at what you do. Invisible where it matters.

Most commercial service providers are outstanding operators with a digital presence that sells them short.

  • Have your new sales leads plateaued?
  • Good at what you do, but not getting the recognition?
  • Are your salespeople's cold outreach efforts falling short?
  • Know you should be doing marketing, but doubt you'll find someone who gets your industry and just does it?
  • Have marketing already, but not the results you hoped for?

Well, there's 3 gaps that cost you work every month

An outdated website

Built years ago, and it shows. It does not reflect your current capability, reads poorly on a phone, and quietly loses you tenders and work you never hear about.

Invisible in Google and AI search

Your customers now ask ChatGPT, Perplexity and Google's AI who to shortlist. If your business is not structured to be found and cited there, the answer names someone else, or nobody.

No content, no proof

No case studies, a quiet LinkedIn, nothing showing the market what you can do. The known provider keeps winning work from the better one.

Industry Recon closes those gaps:
brand strategy, impactful website, google search, AI search and content, done for you by people who know your industry.

Your digital marketing investment,
delivered clearly, effectively and measurably.

What we do

  • Brand strategy and messaging

    Positioning and messaging sharpened for the market you serve: the foundation every other channel builds on.

  • Websites that win work

    A modern, fast website that reflects what you are actually capable of, built to convert visitors into leads and structured for search from day one.

  • Search engine optimisation

    The proven fundamentals: technical SEO, local visibility and Google rankings that keep compounding while AI search grows.

  • AI search optimisation

    Your business structured to be found and cited by ChatGPT, Perplexity and Google's AI: the new front door of commercial procurement.

  • Content and social media

    Case studies, articles and a LinkedIn presence that show your capability consistently: planned, written and published for you.

  • Collateral that sells

    Polished case studies and capability material your sales team can hand to any prospect or attach to any tender.

Which of these sounds like your business?

Most of the providers who come to us are in one of 3 situations.

Established, but invisible online

The industry knows your work, but your website, Google presence and LinkedIn say nothing about what you can do today. A referral checks you out and finds a site from 2017. We bring your online presence up to the standard of your work, so people find what they were told.

Growing, and want to be known beyond your network

Work comes in through relationships and repeat customers, and you want to reach facility managers, consultants and procurement teams who have not heard of you yet. We make you visible where they look, with the articles, case studies and proof they check before shortlisting anyone.

Have marketing, but want a partner who understands the industry

Your marketing, in-house or an agency, is capable, but it does not know what a converged security project is or who signs off a tender. We add a specialist alongside your team, or replace a generalist agency with people who know your market.

Electronic security is our industry and our specialty. The same approach works for fire, electrical, HVAC, facilities and any commercial provider selling to facility managers, procurement teams and consultants.

Where your next customer is looking.

A commercial customer's decision does not start the day the tender lands. It builds quietly over months, across a dozen small moments: an article read, a search run, a question put to an AI assistant, a licence checked, a name passed on.

The provider who shows up at every one of those moments is the one who gets the call. Here is the path, and where you need to be seen along it.

  1. No requirement yet

    What they do
    Nothing is broken and nothing is planned, but facility managers and consultants still read, scroll and remember names.
    Where you need to be
    In front of them before they need you: articles and posts on the problems they will eventually have.

  2. Something changes

    What they do
    An incident, a fit-out or new lease, a compliance change, a system reaching end of life, an insurer's demand. Now they search.
    Where you need to be
    Findable the day it happens, on Google, in AI assistants and on your Google Business Profile, all saying the same thing.

  3. Assessing and shortlisting

    What they do
    They google the referral, ask an AI assistant who does this work, check licences and reviews, read your site and ask a consultant.
    Where you need to be
    Verified and named: a site that says what you can do now, consistent details everywhere, and content the assistants can cite.

  4. Project or tender

    What they do
    The tender goes out, submissions come in, and then the wait: evaluators score capability statements, sit through presentations, and quietly look you up again.
    Where you need to be
    Ready and active while they decide: Current posts and articles about this type of work you do, case studies and credentials on LinkedIn and other media.

  5. Delivery and handover

    What they do
    The project is delivered, commissioned and handed over. They judge whether they chose well, and either say so or stay quiet.
    Where you need to be
    Asking for the review, writing the case study, and publishing the follow-on content (maintenance, upgrades, what comes next) that keeps you in front of them.

  6. Advocacy and renewal

    What they do
    They refer you when a peer asks, expand the system, renew the maintenance contract, and their technicians read your case studies before applying to work for you.
    Where you need to be
    Easy to refer: a site worth forwarding, a profile worth sharing, and the proof they will use to justify their choice.

From invisible to in-demand, step by step.

A defined process, with deliverables you can hold us to.

  1. 1

    Free audit

    We score your website, how you rank on Google, whether AI assistants like ChatGPT name you when customers ask, and the state of your LinkedIn and Google Business Profile, then compare you with two or three competitors by name. It arrives by email. No call, no obligation.

  2. 2

    Discovery

    Two straightforward questionnaires and a structured 90-minute conversation capture who you are, the work you want more of, what makes you successful, and the questions your customers ask. You sign off a two-page summary of your positioning before anything is built.

  3. 3

    Build

    Your website, your Google and LinkedIn profiles, and your first set of articles and answer pages, all written and built from that summary, with the dates for each agreed up front and a fixed launch date for the site.

  4. 4

    Run and report

    Every month we work on your Google rankings and your visibility to AI assistants, keep your listings accurate, publish to LinkedIn, and write articles and case studies. Then we report in plain language: what we did, what we saw, and what we will do next.

From your industry, for your industry.

We are commercial security industry people who became marketers - not marketers guessing at your industry. That changes what your marketing says, and how effective it is.

Industry-native
We speak integrator, not agency. Your capability is described the way your customers actually evaluate it.
Built for the converged market
Security buyers now expect fluency in cyber, data governance and network architecture. We make sure your marketing says what you are actually capable of, across the full picture.
Clear deliverables
Every month has a defined scope of work. You always know what you are paying for and what shipped.
Transparent reporting
A monthly report on visibility, engagement and leads - the numbers, the real data.
No lock-in
Ninety days to prove ourselves, month to month after that. We earn the next month, every month.
Premium quality
Design, writing and build quality you would be proud to put your name on - because your brand carries ours.
You own everything
Your domain, your website and its code, your content and your profiles are yours, not ours. If you ever leave, you take all of it with you, with a proper handover and nothing held back.
Confidential by default
Client work stays private. Your strategy, pipeline and plans are never discussed, shared or showcased without your written say-so.

Find out where you stand.

The free Digital Presence Audit scores your website, search engine health, AI search citation status, LinkedIn presence and Google Business Profile, and how you compare in the market. Free, specific to your business, delivered by email.

No call, no obligation. Your audit arrives by email within two business days.